Electric Guest
A proposal by Crowd Control Digital
EVERYDAY (FEAT. LA REEZY)
A $2,500 release flight for Electric Guest's "Everyday" featuring La Reezy, out August 28. Four channels, one funded head-to-head, and one question answered by September 2: do hip-hop-adjacent audiences convert for Electric Guest, and at what cost.
What We Found
Before allocating a dollar we audited the track's existing streaming history, both artists' editorial footprints, the listener adjacency around La Reezy, and Electric Guest's own paid benchmarks across the 10K cycle. Five findings shaped this plan.
"Everyday" is track nine on 10K (Deluxe), released June 5. This is a feature version of a record that has been live for twelve weeks, so it starts with playlist context, catalog adjacency and an existing listener base rather than from zero. That is an advantage on retention and a constraint on novelty, and the plan is built for both.
Electric Guest sits at 1.25M monthly listeners and 374K followers. La Reezy sits at 128K and 39K. On raw reach the feature is a step down. On cultural position it is a step up: 2026 XXL Freshman, Camp Flog Gnaw, a Little Simz support run, and co-signs from Kendrick Lamar, Tyler, the Creator, J. Cole and Nas. What is being traded is credibility, not audience size, and the media plan follows the credibility.
Across the whole 10K cycle the recurring blocker has been fresh artist content rather than spend. Produced assets have repeatedly stalled on availability and cost, including a photographer search that ran several weeks and returned one $3,000 quote. This flight is therefore built to run at full strength on the static art alone, with stills of the two artists together, and anything either of them can shoot on a phone, treated as upside rather than a dependency.
The editorial surfaces do not overlap at all. Electric Guest sits on Feel-Good Indie Rock and Indie Rock Road Trip. La Reezy sits on Fresh Finds Hip-Hop, Mellow Bars, The Flow and Northern Bars. There is no shared listener pool to lean on, which is exactly why this is worth testing with funded spend rather than assuming it works.
La Reezy's listener adjacency resolves to a specific, targetable set rather than a vague genre guess: Chris Patrick at 257K monthly listeners and a fellow 2026 XXL Freshman, reggie at 153K, Ovrkast. at 146K, plus MARCO PLUS, SWAVAY and Kaicrewsade. This is the interest cluster the cold cell gets built against.
Why Now
The release lands twelve weeks into the 10K (Deluxe) cycle with paid running flat and no fresh moment on the calendar. La Reezy plays Colours Hoxton in London on September 1 and Helios 37 in Cologne on September 7, four and ten days after release, on a run supporting Samara Cyn. That puts a live European window inside the flight, and it is the cheapest content and geo signal available anywhere in this campaign.
The Media Flight
Four channels, one funded head-to-head, and a hard decision point on September 2 that moves the reserve into whatever is winning.
Meta / Cell A. Electric Guest Pool
The ControlThe known quantity, and that is precisely why it belongs in the test. This audience has delivered 3.5% to 4% CTR at $0.12 all cycle. Without a funded control running at the same time, there is nothing to judge the cold cell against.
Meta / Cell B. La Reezy Adjacency
The TestThe entire thesis, funded at parity with the control so the comparison holds. Cold audiences run more expensive by default, so this cell is judged on whether it stays close to the control's CTR, not on beating it.
YouTube
Volume EngineThe most reliable line in the plan. Across the entire 10K cycle this account has run at roughly $0.01 per view with a 58% to 75% view rate, which means the visual carries here even in weeks when nothing else moves.
TikTok
ProbeThe only surface where a rap feature can break without spend behind it. Funded as a probe with a hard kill date, not dressed up as a channel. If nothing organic clears the bar by September 2, the money moves to YouTube.
Spotify Release-Week Placement
DSP ConversionProven on this exact artist at 6.5% conversion and 9.1% intent during the deluxe cycle. It reaches people who already know Electric Guest, so it serves the catalog and retention objective rather than the crossover one, and it is the highest-certainty spend in the plan.
Reserve
HeldDeliberately unspent until the September 2 read. Committing the action in advance, and holding money back to fund it, is what keeps a test from turning into a story told after the fact.
This budget is enough to answer one question properly. It is not enough to manufacture a moment around a track that has been live since June. Spread across five channels it would produce five numbers all too small to act on, which is why the plan concentrates on a single funded head-to-head and treats everything else as either a proven floor or a probe with a kill date. The output that matters here is not the stream count. It is knowing, by September 2, whether hip-hop-adjacent audiences convert for Electric Guest at a cost worth paying, because that answer is what sets the fall budget.
Creative runs on whatever exists. The floor is the single art cut to motion, verse cards pulled from La Reezy's lines, and audio-led shorts, which is a complete campaign on its own. A still of the two artists together becomes the lead creative in Cell B the day it lands, and any phone footage goes out organically first so the audience picks the paid creative before spend goes behind it. Pacing: campaigns build the week of August 18 and go live August 26 to warm delivery ahead of release, then run at full weight from release day. Both Meta cells hold at parity through September 2 with no optimisation between them. Spotify placement fires release week only. The September 2 review kills the losing cell, allocates the reserve, and decides TikTok's fate.
Project Investment
The full $2,500 is working media and DSP placement, billed to the platforms.
Billed to the platforms and DSP tools directly.
From Approval to September 2
Confirm the assets
Static art alone is a complete plan. Stills of the two artists together, or anything either of them shoots on a phone, is upside we will put to work. Tell us what will exist by August 26.
Lock the La Reezy side
Cross-posting agreement, tagging, and whatever assets his team can share. His accounts are free reach into the audience we are otherwise paying to reach.
Confirm platform access
Meta and Spotify for Artists access on the Electric Guest side, so the pixel pool and follower data are live before build starts.
Hold September 2
Thirty minutes on the read. The decision on which cell survives is already committed, so the call is about what the result means for the fall.